To be honest, I am not familiar with Google Analytics. It sucks because, in this class, lectures constantly talk about Google Analytics for our websites. Do I know what is going on? Absolutely not. Am I trying to understand what is going on? Yes.
Back when I did my first co-op a few months ago, I was in charge of marketing content on all platforms (Facebook, Twitter, Instagram, LinkedIn, Tik Tok, and Mailchimp). I viewed analytics on a daily basis for frequent posts. I particularly had to focus on Twitter analytics as it was the most heavily used platform at my co-op. I focused on Twitter as I was required to post 4 times per day, scheduling posts on days I was not scheduled to work (weekends, holidays, past 5pm). My particular strategy was to always post at hours when my audience was active. I also spaced my content every few hours rather than spamming it all at once (which I have done before). Thanks to Hootsuite and Twitter analytics, I learned not to do that.
As the content creator for my previous co-op, I also focused on paid advertisements. On settings, I changed to reach users who typically engage with content. I also knew how to build my audience by posting on Instagram stories. I found that posting on stories was a way to get users to view my content without actually posting a new post.
For my own personal Instagram, when I posted frequently I also posted at times when I knew my audience was most active or what my friends call “prime time”. I know how most of my audience behaves because my analytics, it shows my prime time is posting between 8pm and 10pm.
As a reader and user of content, I find that I don’t like content that is heavily reposted. The mute button is my best friend to content I don’t want to necessarily unfollow, but don’t want to see. Constant repetitive content is something that won’t engage your users.
As my website is food content, Dished Vancouver has the perfect content and website balance. They typically post new content about a new restaurant 1-2 times. Usually, posts can differ from grand openings to promos, to new locations. I like that Dished Vancouver does not repeat their content, rather, redirects its followers to its website for more information. Dished Vancouver engages their audience while posting frequent content without repetition.