Week 10 Process Post: Marketing and Audience Growth in the Vancouver Foodie Scene

When Trevor Battye came to speak, it was different from any other guest speaker you sit and listen to in lecture. Instead of Trevor speaking to us, I felt like this was not only knowledge but advice for young people in publishing, marketing, business, etc. Trevor emphasized that the best time to start your business is at a young age. People are interested in helping out young adults, they know that the spot they are in is tough and people will help and support them to get through the initial phase of starting your business.

I applied this to my website/hobby of Vancouver Gems. I am a 19-year-old girl big on social media. I am on social media every day, especially Instagram and Tik Tok. I find that my niche of journalling my experience as a foodie is a hobby. I could turn this low-maintenance hobby into a side hustle of Vancouver food content creation, but how?

For starters, I’m not actually too sure. All the big Vancouver Foodie influencers seem much older than me, more into the food scene, involved in food media, and even invited to food galas. The way that I assume is that the initial process was just to put your content out there. Post your low-quality Instagram pictures. Post that half-eaten burger. Post your ice cream that has melted to your wrist. You are young, no one is actually interested in this content. But then I observed that Vancouver Foodie influencers eventually get better at it. They take their pictures standing on their seat, post a high-quality boomerang, and even invest in buying a camera, learning how to shoot and edit. Eventually, that content will become viral. People are interested. People want to know where to eat. People are pleased with the effort you put into your food journaling.

The key to the success of your efforts is in combination with SEO. How else will people find Vancouver food? Sure, you can post your CoCo bubble tea BOGO deal, but is that happening in Vancouver or Toronto? Local SEO Means Increased Engagement, Traffic & Conversions. The more Vancouver Foodie SEO is used, the more engagement, and the more growth!

I noticed that many Vancouver Foodie influencers use the same hashtags. #Vancouverfood #Vancouverfoodie #Cheapeatsinvancouver. Can’t find what you are looking for? Hashtags always solve the problem. Whether it may be a general area like #burnabyeats or a specific food place like #hem377, you will always find content you are looking for.

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